Home

Reading

IELTS Reading 2024 “The Influence of Advertising on Consumer Choices”

Đề thi IELTS Reading có tiêu đề "The Influence of Advertising on Consumer Choices"

IELTS Reading:”The Influence of Advertising on Consumer Choices“
Đề bài thi IELTS Reading
Đáp án bài thi IELTS Reading

Đề thi IELTS Reading có tiêu đề “The Influence of Advertising on Consumer Choices”

Nhớ đọc thêm các bài luyện thi IELTS nhé.

IELTS Reading:”The Influence of Advertising on Consumer Choices“

Đề bài thi IELTS Reading

Multiple Choice

What is one primary goal of advertising?
- A) To create brand awareness.
- B) To entertain the audience.
- C) To reduce product prices.
- D) To improve product quality.
How does repeated exposure to a brand affect consumer behavior?
- A) It decreases the likelihood of purchasing the brand.
- B) It has no effect on consumer behavior.
- C) It makes consumers more likely to choose the brand.
- D) It causes consumers to avoid the brand.
What is the “mere exposure effect”?
- A) Preference for unfamiliar brands.
- B) Preference for familiar brands.
- C) Ignoring repeated advertisements.
- D) Increased brand loyalty.
Which emotion is NOT commonly used in advertising?
- A) Happiness
- B) Fear
- C) Anger
- D) Nostalgia
What role does social proof play in advertising?
- A) It provides technical information about products.
- B) It reduces the price of products.
- C) It creates trust and credibility.
- D) It decreases consumer interest.
How do limited-time offers influence consumer decisions?
- A) They cause consumers to wait before purchasing.
- B) They reduce the perceived value of the product.
- C) They create a sense of urgency.
- D) They have no effect on consumers.
What is FOMO?
- A) Fear of making an offer
- B) Fear of missing out
- C) Fear of multiple options
- D) Fear of marketing outcomes
What effect can advertising have on societal norms?
- A) It can create aspirations among consumers.
- B) It can discourage the purchase of luxury items.
- C) It can make environmentally conscious choices less desirable.
- D) It has no effect on societal values.
What challenge do advertisers face with modern consumers?
- A) Consumers’ growing skepticism towards advertising.
- B) Consumers’ preference for traditional advertising.
- C) Lack of digital advertising platforms.
- D) Difficulty in creating brand awareness.
How might the future of advertising change according to the passage?
- A) There will be a greater emphasis on transparency.
- B) Advertising will become less important.
- C) Brands will reduce their marketing budgets.
- D) Consumers will become less informed.

True/False/Not Given

Repeated exposure to a brand always leads to consumer rejection.
- True
- False
- Not Given
Emotional appeals in advertising are less effective than logical appeals.
- True
- False
- Not Given
Advertisements can normalize behaviors that were previously considered unacceptable.
- True
- False
- Not Given
The mere exposure effect works only for products of high quality.
- True
- False
- Not Given
Social proof in advertising is only effective if the product is endorsed by a celebrity.
- True
- False
- Not Given

Yes/No/Not Given

Does the author suggest that advertising is the most important factor in consumer decision-making?
- Yes
- No
- Not Given
Is the author critical of emotional appeals in advertising?
- Yes
- No
- Not Given
Does the author believe that limited-time offers are unethical?
- Yes
- No
- Not Given
Is the author optimistic about the future of advertising?
- Yes
- No
- Not Given
Does the author argue that all advertising is manipulative?
- Yes
- No
- Not Given

Matching Headings

Match the following headings with the appropriate paragraphs.

The power of brand awareness
Emotional connections in advertising
The role of social proof in consumer behavior
The impact of scarcity and urgency
Advertising and societal norms
Modern consumer skepticism and the future of advertising

Sentence Completion

Complete the following sentences using words from the passage.

The “mere exposure effect” makes consumers more likely to choose a brand they ______.
Emotional appeals are effective because they ______ on a deeper level.
Social proof involves showcasing testimonials to create a sense of ______.
Limited-time offers create a sense of ______, compelling consumers to make quick decisions.
The rise of ad blockers indicates growing ______ towards advertising.
Advertisers are now focusing more on ______ and building long-term relationships.

Short Answer Questions

Answer the following questions with a short phrase or sentence.

What is the primary purpose of advertising?
Which psychological concept explains why people prefer familiar brands?
What emotional response is often targeted by advertisers during family gatherings in ads?
How do advertisers use social proof to influence consumer decisions?
What psychological reaction does scarcity in advertising exploit?
How can advertising influence societal values?
What is a common consumer response to modern advertising strategies?
What future trend does the author predict for advertising?

Đáp án bài thi IELTS Reading

Multiple Choice

A) To create brand awareness.
C) It makes consumers more likely to choose the brand.
B) Preference for familiar brands.
C) Anger
C) It creates trust and credibility.
C) They create a sense of urgency.
B) Fear of missing out
A) It can create aspirations among consumers.
A) Consumers’ growing skepticism towards advertising.
A) There will be a greater emphasis on transparency.

True/False/Not Given

False
False
True
False
False

Yes/No/Not Given

No
No
Not Given
Yes
No

Matching Headings

The power of brand awareness – Paragraph 2
Emotional connections in advertising – Paragraph 3
The role of social proof in consumer behavior – Paragraph 4
The impact of scarcity and urgency – Paragraph 5
Advertising and societal norms – Paragraph 6
Modern consumer skepticism and the future of advertising – Paragraph 7

Sentence Completion

recognize
resonate
trust
urgency
skepticism
transparency

Short Answer Questions

To inform, persuade, and remind consumers about products or services.
The “mere exposure effect.”
Warmth and togetherness.
By showcasing testimonials, reviews, and endorsements.
Fear of missing out (FOMO).
By normalizing certain behaviors, attitudes, or lifestyles.
Growing skepticism towards advertising.
A greater emphasis on transparency and trust-building.

Luyện tập bài khác ở bài viết:”100 bài luyện IELTS Reading 2024 – 2025“

Bạn muốn học thêm về nội dung này?

Đặt lịch Tư vấn 1-1 với Cố vấn học tập tại The Real IELTS để được học sâu hơn về Lộ trình học IELTS và Phương pháp học Phù hợp. Thời gian linh hoạt và học phí theo buổi

BÀI VIẾT NỔI BẬT