Luyện tập IELTS Reading ngày 16 có chủ đề: The Rise of E-commerce and Its Impact on Traditional Retail. Bài này thuộc chuỗi IELTS Reading: 30 chủ đề luyện tập. Mỗi bài này luyện tập khoảng 30 phút.
Học lại bài cũ: IELTS READING Day 15: The Global Water Crisis: Causes and Solutions.
Đọc bài IELTS Reading và trả lời câu hỏi ở bên dưới
A. The Growth of E-commerce
E-commerce has rapidly become an essential part of the global economy, driven by the rise of internet accessibility and digital technologies. Starting from the 1990s, with companies like Amazon and eBay leading the way, online shopping has evolved from a novelty to a convenient, daily activity. Today, online sales account for a significant share of total retail sales globally. This growth has been accelerated by factors such as the widespread availability of smartphones, improved payment security, and a consumer demand for convenience.
Additionally, the COVID-19 pandemic played a vital role in the surge of e-commerce. Lockdowns and social distancing measures forced consumers to turn to online shopping for both essential and non-essential goods. As a result, businesses worldwide have shifted their focus to e-commerce, expanding digital presence and improving online shopping experiences. For many consumers, the convenience of online shopping has made them less inclined to return to physical stores.
B. Challenges Faced by Traditional Retailers
Traditional brick-and-mortar retailers face numerous challenges due to the rise of e-commerce. Physical stores must deal with the added expenses of maintaining a retail space, paying staff, and handling logistics. In contrast, online-only retailers benefit from lower overheads and can offer a broader selection of products.
Furthermore, consumer expectations have shifted towards greater convenience and personalization. Online shopping provides detailed product information, customer reviews, and personalized recommendations. Traditional stores struggle to match this, often relying on in-store displays or sales staff for guidance. However, some retailers have begun to adapt by incorporating “omni-channel” strategies, blending physical and digital experiences to meet changing consumer demands.
C. The Future of Retail: Blending Online and Offline Experiences
As e-commerce continues to grow, the future of retail may lie in an integrated approach that combines the strengths of both online and offline shopping. Retailers are experimenting with “click and collect” options, where customers order online and pick up in-store, and immersive in-store experiences that allow customers to test products before purchasing online. These hybrid strategies are expected to provide customers with flexibility and more enjoyable shopping experiences.
In response to the changing landscape, major retailers are also investing in technologies like virtual reality and augmented reality to create engaging digital experiences. These technologies help bridge the gap between the physical and digital worlds, allowing customers to “try” products virtually before they buy. It is likely that the future will see an increased blending of both worlds, where e-commerce and physical retail coexist in a way that benefits both consumers and businesses.
Từ vựng
- E-commerce – Thương mại điện tử
- Global economy – Nền kinh tế toàn cầu
- Digital technologies – Công nghệ số
- Online shopping – Mua sắm trực tuyến
- Convenient – Thuận tiện
- Retail sales – Doanh số bán lẻ
- Smartphones – Điện thoại thông minh
- Payment security – Bảo mật thanh toán
- Consumer demand – Nhu cầu người tiêu dùng
- Physical stores – Cửa hàng truyền thống (cửa hàng thực tế)
- Overheads – Chi phí cố định (chi phí vận hành)
- Product information – Thông tin sản phẩm
- Customer reviews – Đánh giá của khách hàng
- Personalized recommendations – Đề xuất cá nhân hóa
- In-store displays – Trưng bày trong cửa hàng
- Omni-channel – Đa kênh (kết hợp kênh online và offline)
- Hybrid strategies – Chiến lược kết hợp
- Virtual reality (VR) – Thực tế ảo
- Augmented reality (AR) – Thực tế tăng cường
- Digital experiences – Trải nghiệm kỹ thuật số
- Physical retail – Bán lẻ truyền thống (cửa hàng thực tế)
Câu hỏi IELTS Reading The Rise of E-commerce and Its Impact on Traditional Retail
Questions
1. Fill in the blanks (Complete each sentence with a word from the text):
- Many consumers prefer online shopping because of the _____ it provides.
- To adapt to consumer demands, traditional retailers are adopting ______ strategies that blend physical and digital experiences.
2. Choose the correct letter, A, B, C, or D.
- According to the passage, what was a significant factor that accelerated e-commerce growth?
- A. Improved logistics for traditional stores
- B. Higher number of physical retail stores
- C. The onset of the COVID-19 pandemic
- D. The lack of demand for online goods
- In the future, which technology is NOT mentioned as being used to enhance the retail experience?
- A. Augmented Reality
- B. Artificial Intelligence
- C. Virtual Reality
- D. None of the above
3. Match each paragraph with the correct heading (A-C):
- The Future of Retail: Blending Online and Offline Experiences
- The Growth of E-commerce
- Challenges Faced by Traditional Retailers
Đáp án IELTS Reading The Rise of E-commerce and Its Impact on Traditional Retail
1. Fill in the blanks (Complete each sentence with a word from the text):
- Many consumers prefer online shopping because of the convenience it provides. (Sự tiện lợi)
- To adapt to consumer demands, traditional retailers are adopting omni-channel strategies that blend physical and digital experiences. (Đa kênh)
2. Choose the correct letter, A, B, C, or D.
- According to the passage, what was a significant factor that accelerated e-commerce growth?
- C. The onset of the COVID-19 pandemic
- In the future, which technology is NOT mentioned as being used to enhance the retail experience?
- B. Artificial Intelligence
3. Match each paragraph with the correct heading (A-C):
- C – The Future of Retail: Blending Online and Offline Experiences
- A – The Growth of E-commerce
- B – Challenges Faced by Traditional Retailers
